Lecture Notes

Lecture 1: Introduction


Lecture 2: Email Marketing/Online Advertising


Lecture 3: PPC Advertising


Lecture 4: Affiliate Marketing


Lecture 5: Search Engine Marketing

Lecture 6: Guest Lecture: Juile Tyios

Lecture 7: Viral Marketing


Lecture 8: Guest Lecture: Pam Shaw Marketing Strategy/Planning

Lecture 9: Guest Lecutre: Michael Cayley - Debunking Personal Branding

Lecture 10: Guest Lecture: Vivian Ip - Analytics

Lecture 11: Mobile Marketing/Future Directions/Review